What you will learn

You know your patients. You know your field. But when it comes to social media… it can feel overwhelming.

This class was designed specifically for clinicians who want to use Instagram to educate, connect, and grow — without gimmicks, trends, or endless trial and error. Whether you’re a private-practice owner, educator, or health advocate, you’ll learn how to build a professional presence that feels authentic and gets results.

Curriculum

  Introduction
Available in days
days after you enroll

This is the class you've been waiting for.

Your instructor

Katie Sottile is a social media strategist and content creator with 10+ years of experience, currently serving as Social Media Director for Dr. Heather Hirsch, a leading voice in women's midlife and menopause health. She manages Instagram, Facebook, YouTube, and TikTok—producing reels, campaigns, and content calendars that educate and build trust. A former YouTuber with 67,000+ subscribers and a 2M+ view video, she's also created content for brands like JCPenney, HelloFresh, and DoorDash, blending storytelling with data to drive real results.

Katie teaches Instagram 101 for Healthcare Professionals because she's seen firsthand how clinicians can use Instagram to inform, connect, and grow ethically. Her style is practical and calm: clear content pillars, simple workflows, and repeatable systems, so you can show up consistently, protect patient trust, and reach the right people without burning out.